A NEW POP SUPERSTAR
HAS ARRIVED!
Polar is a fresh voice who celebrates teenage rebellion and speaks directly to Gen Z. There is a feeling of freedom and individuality in each of her songs and dance routines. Fans gravitate to her mysterious masked persona, unique style, and contagious dance moves.
Polar's Metaverse Musical Journey
A Digital World for Polar
Polar exists exclusively in the digital world, as opposed to real-life artists bringing their music to the metaverse via avatars.
Polar's Headline Performance
Polar headlined the 2022 Solar Sounds Festival in Lockwood Publishing’s mobile simulation video game Avakin Life from 21st to 28th July.
2.2 Million
Players made more than 2.2 million visits to Polar's metaverse performance at the festival.
to see a full-screen video
Beyond the music, there were daily quests for players to earn fashion, animation, and profile-related rewards as well as other community elements. That includes designing a cover for the festival album on Spotify.
The event also offered attendees a unique opportunity to wear Polar's clothes, her signature facemask, and change their eyes and hairstyle to resemble the pop star. Attendees had access to three dance routines that enable players to imitate the choreography.
Polar became a virtual sensation after her first single, Close To You, debuted at a three-day launch party in Avakin Life in September 2021, to a crowd of nearly one million fans in metaverse.
Polar is fast becoming a Gen Z icon. Polar headlining this type of festival offers a unique experience where fans can listen to their favorite music while staying immersed in the metaverse. We always look for opportunities to engage with our fans and improve.
Patrik Wilkens
VP of Operations at TheSoul Publishing
We’re delighted to welcome Polar back to Avakin Life, this time as the headliner for our Solar Sounds Festival. We want to push the boundaries of music in the metaverse even further by offering different festival experiences than the ones lived in real life.
Catarina Água-Mel
Business Development and Music Manager at Lockwood Publishing