Marathon of live streamed content by 5-Minute Crafts kicks off at 6:30 p.m. ET; offers captivating crafts as counterprogramming option for viewers around the globe
TheSoul Publishing, the independent digital studio that produces the global sensation 5-Minute Crafts, announced today that it will showcase “5-Hours of Crafts”, a first-of-its-kind livestream for consumers looking for an interactive alternative to The Big Game. “5-Hours of Crafts,” which will begin on Sunday, February 7th just prior to kickoff and run straight through the game’s trophy presentation, will feature a collection of captivating crafts and handy DIYs that speak directly to viewers who are seeking an entertainment option outside of football.
According to recent research by TheSoul Publishing, consumers are opting for positive, short-form content now more than ever, with DIY / crafting ranking among the top categories of consumed content viewers are watching online. As the most watched DIY digital brand in the world with a presence across YouTube, Facebook, Instagram, Snapchat, TikTok, and Pinterest, 5-Minute Crafts is known for its clever DIYs, fun crafts and quirky projects.
With content produced in 19 different languages, 5-Minute Crafts has more than 70 million subscribers on YouTube, nearly 100m followers on Facebook, 40m on Instagram and already more than 8m on each of its newly launched Snapchat and TikTok pages. To truly resonate with today’s consumers, the videos are designed for a global audience to inspire and ignite the creative sparks within all of us.
“While football is extremely popular, we believe there’s demand for something truly different on gameday. We decided our popular 5-Minute Crafts content would appeal to many viewers looking for some lighthearted, fun, and interactive entertainment, and thus, ‘5-Hours of Crafts’ was born!” said Michael Boccacino, TheSoul Publishing’s Director of Content Partnerships. “If you think playing four quarters of football is challenging, try a marathon five hour crafting session! Will you be able to keep up?”
TheSoul Publishing is excited to share this special streaming event with fans on February 7th, 2021 at 6:30 p.m. ET. To watch, viewers can tune into “5-Hours of Crafts” on the 5-Minute Crafts YouTube channel and Facebook page.