The global Web3 phenomenon teams up with the digital media powerhouse behind 5-Minute Crafts and Avocado Couple to bring its beloved characters to life in a brand-new animated universe.
Pudgy Penguins, one of the most successful NFT projects of all time, is expanding into animation with the launch of “Lil Pudgys,” a new original YouTube series developed in collaboration with TheSoul Publishing, the award-winning company producing some of the most-watched digital content in the world.
Premiering in Spring 2025, “Lil Pudgys” will introduce fans to a new animated universe inspired by Pudgy Penguins’ Web3 IP. The series follows the adventures of four penguin roommates—Atlas, Eureka, Snofia, and Springer—who live in UnderBerg, a hidden world deep inside an iceberg. The quirky, high-energy show is designed for kids and families but aims to engage audiences of all ages with humor, adventure, and a dash of magic.
“Lil Pudgys” will debut exclusively on the Pudgy Penguins YouTube channel, leveraging the brand’s rapidly growing digital presence and engaged fanbase. With over 2 million Instagram followers, 500K+ TikTok followers, and 41 billion Giphy views, Pudgy Penguins has already cemented itself as a pop culture sensation.
“TheSoul Publishing was the perfect partner to bring Pudgy Penguins to life,” said Luca Netz, CEO of Pudgy Penguins. “They’re world-class at producing engaging digital content, and they instantly understood our vision for expanding the Pudgy Penguins universe beyond NFTs and toys. “Lil Pudgys” is another step in building a long-term entertainment brand that connects with fans everywhere.”
TheSoul Publishing, known for its massive global reach and hit digital series like “5-Minute Crafts” and “Avocado Couple,” has built an audience of over 2 billion social media followers across platforms such as YouTube, Facebook, TikTok, and Instagram.
“Pudgy Penguins fits perfectly into our 360-degree strategy,” said Patrik Wilkens, VP of Business Development at TheSoul Publishing. “Bringing a beloved IP to social media is an incredible opportunity. Animation is a core competency of TheSoul, and we're excited to bring Pudgy Penguins to an even wider audience.”
The series will follow a structured release schedule, beginning with a special premiere episode, followed by two new episodes every week, ensuring fans can regularly dive into the adventures of the “Lil Pudgys” crew.
This expansion into animation is the latest move in Pudgy Penguins’ broader brand evolution. The company has successfully transitioned its Web3-native IP into consumer products, with Pudgy Toys generating over $10 million in retail sales and securing partnerships with major retailers like Walmart, Target, and Walgreens. With “Lil Pudgys,” the brand takes another step in bridging Web3 culture with mainstream entertainment, proving that digital collectibles can evolve into full-fledged entertainment franchises.
