VentureBeat features an article by TheSoul Publishing's VP of Operations, Patrik Wilkens on the fast-growing evolution between digital entertainment and gaming.
Partik shares, "Successful games, especially those featuring free-to-play mechanics, need content, a lot of it, to drive both player retention and user acquisition. Due to their own organic and authentic style of content, influencer partnerships are becoming an important element to help companies increase their visibility and brand equity through multiple social video channels and allow for themed in-game features."
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VentureBeat
By Patrik Wilkens
