As excitement builds toward the holiday season, we're thrilled to introduce a new line of DIY craft kits, based on our wildly popular 5-Minute Crafts brand. Now available on Walmart.com, the kits are rolling out across Walmart stores in the United States and Canada.
The activity kits aim to inspire creativity and empower individuals and families to engage in hands-on activities, fostering a love for arts and crafts. 5-Minute Crafts is the most-watched DIY brand in the world, with over 850 million social media subscribers.
The DIY kits cater to a wide range of audiences, with separate options designed for adults and families with children – showcasing various interactive projects, including slimy ‘ice cream’ making, hand plaster design, rock painting and glow in the dark activities.
Now available are the following crafting kits:
TheSoul partnered with E. Mishan & Sons, Inc. (Emson), a family-owned business renowned for investing in, importing, and distributing innovative products.
Our VP of Operations, Patrik Wilkens, shared, "We are thrilled to collaborate with Emson to bring the fun and excitement of 5-Minute Crafts® to homes across North America. Emson shares our passion for innovation and creativity, and this will allow us to inspire millions of families and individuals to explore their artistic potential with some truly amazing products."
This collaboration underscores the shared commitment of TheSoul Publishing and Emson to deliver high-quality, innovative products that inspire creativity and make a positive impact on people's lives.
